Like all the greatest creations, Chock Shop is a simple idea carried out with a lot of love!
WHERE IT ALL BEGAN…
The company began when founder, Greg Shearman, poured his passion for baking into creating the very best brownies he could. He didn’t just scour delicatessens to source the finest ingredients, Greg made sure these brownies were seriously fresh – handmade, hand-cut and hand decorated. Customers couldn’t get enough, and soon Chock Shop’s famous artisan brownies were causing queues at festivals and markets up and down the country.
We’re not just about delicious word play – Chock Shop brownies are round for a very good reason. Brownies are traditionally baked in rectangular trays and cut in the same shape.
But this means someone always gets the harder outside edge, and we know you want the best bit! That’s why at Chock Shop we use a circular cutter to guarantee that every customer gets the heart of the brownie – the sweetest, softest and warmest piece available.
Fear not we hate wastage!
That’s why we team up with Llanfaes Dairy where they turn our offcuts into sensational Chock Shop ice cream we also use the brownie chunks to level up our milkshakes served in our shops!
We’re all about variety and we’re always working to keep our great flavour combinations as fresh as our brownies. Crunchy Oreo, Kinder and Rocky Road are some of the firm favourites among our younger fans. Grown-ups can sink into the bliss of decadently topped sticky toffee brownie, smothered in toffee sauce, date and walnut halves, it’s simply heaven!!
What makes Chock Shop unique is not only do we sell epic brownies, we also add fresh local strawberries with cream, hot chocolate for the ultimate, all-out indulgence.
Like any great business, Chock Shop is backed by a superb team who are multiskilled IN bringing our customers the best chocolate experience possible!
Chock Shop Crew!
The heart of Chock Shop's chocolate brownie production, where innovation meets tradition under the guidance of our founder and Managing Director, Greg Shearman.
With a visionary spirit and a passion for chocolate, Greg founded Chock Shop 11 years ago, personally baking, decorating, and selling each brownie. His entrepreneurial drive has propelled us to new heights, leading growth and expansion. Greg's expertise in business and mathematics guides our profit strategies, ensuring long-term success. As our founder, he inspires us with his creativity and dedication to crafting the finest brownies.
Meet Emma, our Franchise Liaison & Office Manager, whose rich background in customer service and retail brings invaluable experience to her role. With an intimate understanding of customer needs, Emma seamlessly bridges the gap between our franchise partners and headquarters. Her excellent people skills make her the perfect ambassador for Chock Shop, leaving a lasting impression on everyone she meets. Behind her friendly demeanour lies a meticulous organizer, ensuring smooth office operations. Emma's knack for efficiency allows our team to focus on creating mouth-watering chocolate brownies
Meet Chock Shops Production Manager where precision meets passion under the guidance of our Tobias. With a wealth of experience and a steadfast commitment to excellence, Tobias is essential to our production team.
His tenure at a previous business honed his expertise in implementing efficient systems and methods, ensuring that every brownie that leaves our kitchen meets the highest standards of quality and consistency.
Our team wouldn’t be complete without mentioning some of our OG crew!
Meet Ethan, the beating heart of our brownie brigade. Rising with the sun at 4 am, he pours his passion into every batch, ensuring each brownie is a masterpiece. Hailing from the Kick Start scheme in Wales, Ethan is not just our main baker, but an absolute legend in the kitchen.
Penny, the cornerstone of our team and our resident brownie decorating queen. As our longest-standing staff member, Penny's dedication and expertise shine through in every meticulously decorated brownie. With the brand's best interests at heart, she ensures that each creation not only delights the taste buds but also embodies the essence of Chock Shop's commitment to excellence.