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Chock Shop is an artisan producer of chocolate brownies. Using Belgian chocolate and many other finest ingredients, we produce the UK’s most sumptuous selection of chocolate brownies.

From salted caramel to Baileys, crunchy peanut butter, chilli and sea salt, we have flavour combinations to tantalise the taste-buds of kids and grown-ups alike.

Served with warm chocolate sauce and cream, our chocolate brownies are a ticket to confectionary heaven!

I look forward to speaking to you soon.

Best wishes - Greg Shearman – Director


Who are Chock Shop?

We specialise in creating delicious taste experiences through our range of extravagant artisan brownies.

Crunchy peanut butter, sticky toffee and rocky road are some of the firm flavour favourites among our younger fans.

Grown-ups can sink into the bliss of our Belgian Callebaut white chocolate brownies, or go for a cheekier pick-me-up with brownies laced with butter cream liquors, such as Baileys, or Welsh whiskey.

With thousands of satisfied customers, and after sustained success trading at festivals, shows and other live events, we are expanding the business through a franchise model.

Market Opportunities

The guaranteed audience at food festivals, markets and other live events offers the perfect opportunity to share the love for Chock Shop brownies.

As more traditional dessert foods have become replaced by American-style cookies, cakes and muffins, our market has grown. The UK bakery sector was valued at £3.6bn in 2015, with UK consumers buying over 1.5 billion sweet baked items, such as cakes, cookies, brownies, doughnuts, etc. This represented a 5.5% increase over the previous year.

Our growing appetite for baked goodies is reflected in increasing content in the media, through shows such as The Great British Bake Off helping to raise the profile of high quality baked goods.

What makes Chock Shop different?

If you’re considering taking on a franchise with Chock Shop, you need to know that your business will stand out from the competition. We can guarantee this thanks to Chock Shop’s strong, organically grown brand identity which delivers so much more to our customers in all the key areas.

Our products

Each item has been meticulously created with the best ingredients to guarantee customers an exquisite finished product.

Chock Shop brownies are handmade, hand-designed, hand-cut and baked ready for sale.

We love what we do, and our goal is simple – to deliver the best brownies on the market. Unlike competitors, our brownies are always fresh and never frozen.

Our selection

Delivering the best products relies on continuous product development. We always strive to innovate and improve our selection of brownies, and regularly introduce new flavour combinations to keep our offering fresh.

Repeat business

Our products’ success is reflected in the number of very happy customers we have coming back to us time and again.

Our people

Staff working at Chock Shop are energetic and pride themselves on their outstanding customer service. Whether it’s testing the products or recommending the best brownies for each buyer, Chock Shop staff have the experience and knowledge to give all the necessary guidance.


A business that works

While there can be no guarantees and hard work is needed, our business model can generate earnings with almost immediate effect. Franchisees who follow our prescribed systems stand to make a profit quickly.

Chock Shop’s business format is simple and straightforward, and can be managed by almost anyone who has the right training (provided by us). We operate in local regions, meaning franchisees can build up a customer base with ease.

Are you a suitable franchisee?

Ideal candidates enjoy working in an outdoor environment and have a range of practical skills. They thrive off meeting people in shows and other events whatever the weather.

Selling brownies in summer is wonderful, but the process can become more testing during the winter months. Franchisees must be resourceful, energetic and great with customers through every season.

Success will rely on your planning, organisation and self-drive. We will provide continual assistance to help you ride out the challenges you meet as a franchisee, but you must be ready to work to develop and maintain the business.

If you’re ready to take on the challenge, then so are we. In a few years, you should have built a profitable and successful enterprise to be proud of.

Chock Shop franchise package

Our franchise package offers all the training and support you need to help you get your business off the ground, including:

  • Full rights to use the Chock Shop brand within the franchise territory
  • A comprehensive support package to help you into business
  • Full training covering all areas of the business
  • On-site support to help you get the business launched in your area
  • Initial supply of equipment and marketing materials
  • Fully exclusive franchise territory
  • Copy of our comprehensive franchise operations manual
  • A five-year franchise agreement with a right to renew at the end of the term.


Your role as a franchisee

The success of your business will depend largely on how effectively and consistently you promote throughout your territory. All franchisees will be responsible for local marketing within their territories, with initial assistance coming from Head Office.

Brand awareness drives will be essential, and it will be up to individuals to decide how much they invest in their chosen areas.

We will guide you through the complexities of local marketing. Don’t worry – we’ve been there and done it.

What do I pay the franchisor?

Chock Shop franchisees buy their brownies and other resales supplies from the franchisor or its nominated suppliers. This is the only way to ensure the brownies are served to a consistently high quality to guarantee the best tasting experience. Details of the products’ cost and selling price can be provided after an initial meeting, but an attractive margin can be generated for the franchisee.




Our support means you get off to the best start

Our franchise package fee is comprehensive and currently available at just £10,000 (plus VAT). In addition, franchisees will need to fund a suitable vehicle and livery if they don’t have one. We estimate about £1,000 should cover costs for these.

We will help you to promote the business when it is launched. The start-up investment for the business is listed at the back of the brochure and includes everything that you will need to purchase to establish your Chock Shop franchise.

Finance for the business is potentially available from Franchise Units of the major clearing banks (subject to status and business plan).

For a franchise business, the banks may be willing to lend up to 50% or 60% of the total capital required. As part of the recruitment process we will provide information for your business plan and this can be shared with the banks to raise finance if required.

Earnings potential

Our experience shows that potential income generated by the Chock Shop franchise represents an excellent return. When we meet we will have the opportunity to discuss sales and finances in far greater detail. However, as a guide we estimate an operating profit (before tax) to total over £30,000 in year 1 - £40,000+ in Year 2 and over £50,00 in Year 3.

We have prepared forecasts to illustrate profits your business could make, based upon our extensive operating experience with our Chock Shop business. We will happily share these with you when we meet.


Current areas available

Enquire today and start your journey toward becoming a successful entrepreneur with Chock Shop.

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